Save on direct mail

Reach new customers and keep current ones

To make an impact on consumers you need to reach them at home – where they make their most important decisions. Direct mail can get your message into the mailboxes and minds of consumers in the form of postcards, samples and other marketing materials. Canada Post reaches every address in Canada including homes, condos, community mailboxes and more.

Members of Canada Post Solutions for Small BusinessTM benefit from direct mail tools, discounts and resources.

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Direct mail gets results

Response rates to direct mail can be up to 30 times greater than email, so add it to your existing marketing mix today. Based on our research1, after receiving an ad in the mail:

92%

of Canadians read the direct mail they receive

88%

of Canadians visit a store or website after receiving direct mail

51%

of consumers bought online or in store after receiving direct mail

39%

more time is spent with integrated campaigns than with digital-only

Source: Connecting for Action, 2016; Compu-Mail, 2020

Create a campaign with ease

Whether you want to create effective marketing by yourself or with the help of one of our partners, we’ve got you covered with two great ways to reach your audience. Optimize your next campaign from end-to-end, including targeting, design, print and delivery.

Create your own campaign

Use our online tool Snap Admail™ to create an effective direct mail campaign in minutes – and combine it with digital ads for the best results.

  • Find the right customers and target consumers by neighbourhood.
  • Choose from thousands of design templates or use your own.
  • Order your campaign online – we'll handle the rest.

Try Snap Admail

Work with a partner

Benefit from the expertise of our direct mail partners2 to optimize the results of your next campaign. Our direct mail partners can manage your campaign from start to finish.

Find a local partner in your area and lean on them to craft your message and design, target your ideal customers, print and distribute your campaign and test and measure the results.

Alternatively, you can work with a channel partner on an integrated marketing campaign with help from a sales expert and customer service support.

Find a partner

Send more, save more

As a Solutions for Small Business member, the more you mail, the more you save on sending direct mail. Your savings level grows with your business. We adjust your savings level for growth every quarter based on how much you’ve mailed. If you've been with us for less than a year, your level will be based on your mail volumes to date. Read our terms and conditions for more details.
    # of Neighbourhood Mail pieces/year Discount
Savings level 1 0–35,000 5%
Savings level 2 35,001–60,000 10%
Savings level 3 60,001–100,000 15%
1. Breaking Through the Noise, 2015
2. The organizations listed as Canada Post Smartmail MarketingTM partners are independent third parties. The information about each partner and its services has been provided by that partner, and Canada Post does not promise that it is accurate or complete. Any purchase of goods or services from a partner will be subject to additional terms and conditions stipulated by the partner and will be entirely between you and the partner. Canada Post will have no liability or responsibility whatsoever.