Canada’s largest address database
Our Data Intelligence team combines address data with advanced modelling to help you identify ideal prospects and drive stronger campaign results.
More than 17 million addresses
More than 1 million businesses
Hundreds of targeting attributes
Data targeting, insights, measurement and optimization
Data visualization
Use our visual mapping tool to identify new audiences and under targeted areas to strengthen your targeting strategy.
- See your existing audiences on a map
- Identify new and look-alike audiences
- Uncover underserved areas
Prospect lists
Acquire ideal customers by targeting residential and business addresses using geographic, demographic and lifestyle attributes.
- Target prospects using address insights
- Add your ideal audience attributes
- Get a custom list built around your acquisition goals
Clean your customer list
Analyze and format your existing lists, correct address issues and ensure your mail reaches your customers.
- Format and standardize customer data
- Increase response rates
- Reduce costs and improve ROI
Data tools
Fuel your analytics, modeling and marketing programs with licensed access to Canada’s most trusted address and geodemographic data.
- License advanced address and geographic data
- Support analytics, modeling and segmentation
- Integrate data seamlessly across your platforms
The postal code is key
At Canada Post, we use aggregated, privacy-safe data to pinpoint postal codes with a high propensity for the audience attributes you care about. This postal code-level targeting approach allows marketers to plan direct mail with the same audience-attribute logic used in digital campaigns, while leveraging the proven impact of a physical channel.
Seeing is believing
Costco’s data success story
Retail powerhouse Costco leveraged Canada Post’s data tools to sharpen targeting and drive measurable growth, achieving a 94% lift in new memberships from targeted areas and $84 million in attributed sales.
The power of data visualization
See how Dr. Green used Canada Post’s Data Visualization tool to map existing customers, uncover new audiences and refine targeting to drive smarter, more effective campaigns.
Discover more information and tools
Privacy and confidentiality
Canada Post’s Data Solutions are built on a privacy-forward foundation. Our marketing insights and targeting attributes are derived from aggregated and anonymized postal code data, not individual-level profiles. All audience characteristics, such as demographics, lifestyle, household or behavioural indicators, are modelled at the postal code-level to ensure privacy, accuracy and compliance with data-minimization principles.
Ready to put better data to work?
Let us help validate your customer data, build your ideal target audience and identify the right postal codes to reach your best customers.
Contact us