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data marketing

Case study: Absolut Vodka – shaken, not deterred

Success stories

Matching value: A matter of give and take

By Paul Tedesco

Direct mail brings media home

A cookieless world isn't game over

By Sophie DeLadurantaye

Delivering a meaningful experience

Geolocation marketing powers direct mail

Marketing Recovery Series: Is your data ready for action?

Hitting home with data

Falling for data

The cost of bad address data, and how to fix it

Huggies: No baby unhugged

Data is what drives successful direct mail campaigns

Make Google work for your business

Confessions of a direct marketer

How to win at Google without spending a dime

What is predictive prospecting?

Success stories

David and Goliath: Customer acquisition marketing that hits above its weight class

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