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data marketing

Joy meets world – reuniting our digital and physical selves requires an integrated mindset

By Amanda O’Donovan

Data is what drives successful marketing campaigns

Experts help you sort out the big ideas around data integration

Case study: Absolut Vodka – shaken, not deterred

Success stories

Matching value: A matter of give and take

By Paul Tedesco

Direct mail brings media home

A cookieless world isn't game over

By Sophie DeLadurantaye

Delivering a meaningful experience

Geolocation marketing powers direct mail

Marketing Recovery Series: Is your data ready for action?

Hitting home with data

Falling for data

The cost of bad address data, and how to fix it

Huggies: No baby unhugged

Make Google work for your business

Confessions of a direct marketer

How to win at Google without spending a dime

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