data marketing Archives | Business Matters | Canada Post

data marketing

A cookieless world isn't game over

By Sophie DeLadurantaye

Delivering a meaningful experience

Geolocation marketing powers direct mail

Marketing Recovery Series: Is your data ready for action?

Hitting home with data

Falling for data

The cost of bad address data, and how to fix it

Huggies: No baby unhugged

Data is what drives successful direct mail campaigns

Make Google work for your business

Confessions of a direct marketer

How to win at Google without spending a dime

What is predictive prospecting?

Success stories

David and Goliath: Customer acquisition marketing that hits above its weight class

Success stories

From concept to $2.5 million in sales in 5 years

7 ways to capture clean data and maintain a reliable customer database

Show your customers that you see and value them with a personalized direct mail campaign