What’s Personalized Mail?

We define Personalized Mail™ mailings as mailable items that have the primary intention to motivate a person to take action by:

  • Promoting a product, service, program, or event
  • Soliciting donations or contributions (including thank-you letters soliciting future donations with a tax receipt)
  • Reporting on financial performance, primarily for promotional purposes
  • Supporting your loyalty card program, including all mailings relating to loyalty card programs (excludes credit or debit cards with or without reward points)