Adding a Data & Targeting module to our Customer Guides
Last year, we redesigned our Customer Guides making them easier to use and understand. The content, presented in modules, provides the steps required when preparing your mailing. These modules are: Service Overview, Pricing, Designing, Preparing, Creating an Order, Depositing and Paying & Terms.
Canada Post can help you use data to maximize the impact of your message through data analysis, list hygiene and more. When a list is used wisely, businesses can target top customers, get their brand directly into the right hands and boost profits in a cost-effective way.
In January, a new Data & Targeting module will be added to the Neighbourhood Mail and Personalized Mail Customer Guides. This module will provide a comprehensive view of Canada Post’s Data & Targeting solutions to complement your Smartmail Marketing™ campaigns.
Advance posting of these Customer Guides will be available on November 18, 2016.
Clarifying the definition of Neighbourhood Mail Co-op mailings
Canada Post defines co-op mailings as items that feature promotional content from two or more organizations. Co-op items are typically printed as booklets or enclosed in an envelope. Directories, newsletters, calendars and community newspapers are not considered co-op mailings.
When participating in a co-op mailing, Canada Post requires the co-op owner, which can include the owner of the agreement, an authorized user, or the mail on behalf of to advertise on a minimum of 10% of the space visible on the outside of the item.
Discontinuing large Flexipack pouches
Due to low usage, the large Flexipack pouches will be discontinued in early 2017. If you currently have these pouches in-stock you may continue to use them until depleted. Alternative container options include customer-supplied boxes, Letterflatainers (LFTs) and Flats Tubs. While we make every effort to provide containers when requested, Canada Post-supplied equipment is subject to availability.