Smartmail Marketing™ Solutions

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Effective: 2021-01-11


What is Personalized Mail™

Personalized Mail targets an address and/or individual.

The intent is to motivate an individual to take action by:

  • promoting a product, service, program or event;
  • soliciting donations or contributions;
  • reporting on financial performance, primarily for promotional purposes;
  • supporting your loyalty card program (excludes credit and/or debit cards with or without reward points).

To qualify as Personalized Mail service, mailings must:

  • be deposited and paid for in Canada for delivery in Canada
  • meet the Personalized Mail definition
  • consist of a minimum of 100 items for Machineable Mail or 1,000 items for Special Handling mail.


Postal Code Targeting

Postal Code Targeting targets a defined postal code area.

It helps to identify and reach postal codes that match the profile of your ideal prospects, so you can expand into new markets, target look-alike audiences, reach specific communities and optimize your targeting by suppressing existing audiences to focus on acquisition.

To qualify as Postal Code Targeting service, mailings must:

  • be deposited and paid for in Canada for delivery in Canada
  • consist of a minimum of 100 items for Standard Machineable mail
  • have a unique 2D barcode on each item
  • have three quiet zones (cpc print zone, postage and on back of the item)
  • be mailed through your mail service provider.


Neighbourhood Mail™

Neighbourhood Mail targets a neighbourhood.

Items consists of printed and non-printed matter such as product samples. The service provides the delivery of information and/or advertising material.

Multiple formats are acceptable. Some examples are:

  • catalogues
  • community newspapers
  • co-op mailings
  • flyers
  • samples.

To qualify as Neighbourhood Mail service, mailings must:

  • be mailed in Canada for delivery in Canada
  • meet the minimum volume requirements:
  • the complete distribution of one route; or
  • the complete distribution to only houses, apartments, farms, businesses, or any combination, on a given route.


Where to find more information

Smartmail Marketing Customer Guide highlights a new approach to direct mail that uses its most powerful attributes to amplify the impact of marketing when using Personalized Mail, Postal Code Targeting or Neighbourhood Mail (see


Customer Service Glossary General Terms and Conditions Canada Post Corporation Act and Regulations